Advanced ROI combines today's precision targeting with psychological effects that everyone's brain is predisposed to, making advertising more noticeable, trustworthy, and effective.

• Designed and optimized AI workflows for large-scale, cost-effective data collection supporting AI model training and inference.
• Built multimodal LLM-based tools combining image analysis and language models to extract structured data from graph images.

PriceSpider (now WayVia) builds technology that optimizes the digital shelf, helping top consumer brands and Fortune 500 companies drive purchases and protect margin.

• Directed global teams (3-7 direct reports, ~20 indirect) running a high-availability (99.9%+) SaaS platform serving millions across 80+ countries.
• Managed a $1M/year infrastructure, services, and contractor budget, cutting annual spend to ~$500K through cloud cost optimization and FinOps initiatives.
• Directed the cloud migration of 400+ servers, reducing hosting costs by more than 20%.
• Architected scalable systems that enabled rapid growth and seamless integration after multiple company acquisitions.
• Implemented SOC2, GDPR, CCPA, and ADA compliance standards.
• Built a mentorship-driven culture of continuous learning that drove strong retention, with former colleagues from other organizations choosing to join me at PriceSpider.

Natural Health Sherpa is a leading-edge nutraceutical development and marketing company focused on its proprietary health and wellness products.

• Engineered and maintained a marketing platform that held 99%+ uptime, supporting uninterrupted campaign delivery.
• Optimized sales funnels through split testing, lifting conversion rates by 10%+.
• Researched and implemented emerging technologies to accelerate business objectives and operational efficiency.

Drive-On-In is a startup focused on technology and entertainment projects and consulting.

• Designed a self-optimizing advertising system; patent filed (US20160314490A1).
• Developed the backend for a GPS-based IoT device called Mileage Ace.
• Launched Drive-ins.com, featured in USA Today, NYT, SF Times, and other major outlets.
• Created and launched one of the first multi-merchant customer rewards programs.

Early Career

There are many major achievements which Kipp can legitly claim credits for. For multiple years, he was a key pillar in running a highly available (>=99.9%) SaaS platform for millions of visitors from more than 80 countries around the globe. And while this platform was being scaled to support more customers with an even better performance, additional software platforms were being integrated as a result of multiple company acquisitions. While Kipp had significant stake in all of this, he was also one of the key drivers to bring down the hosting cost by not less than 20% at the same time, which in that combination is a truly exceptional achievement.

Stephan Stein Vice President (Global Where-To-Buy) / Authorised Officer Germany (Prokurist)

I've had the pleasure of working with Kipp in two different roles and would welcome the opportunity at more. Kipp is a people-first leader that understands the right mix of technology and human motivations to drive a software development team. He's a talented, capable software architect with hands-on engineering and design skills across a variety of tech stacks and disciplines, and he leverages that depth to build capable teams delivering world class solutions..

Sam Craig Co-Founder & Head Of Technology @Retail Data partners

Kipp Sherer is a professional with impeccable work ethics. He is a man of complete integrity committed to doing the right thing if even at his own expense. He is excellent at making sure timelines are kept and always sets realistic expectations! He is smart, great with people and an asset to any endeavor. He is a rarity in business.

Julieanne O'Connor Entrepreneur - Author - Speaker - Actor

Kipp is excellent at communicating across departments in order to take ideas and effectively manage them into action. His expertise in web development oversight allows businesses to rest easy when developing their existing online presence or building a new one all together.

Andre Sappingfield Vice President of Sales Support at Zurvita, Inc

- Firm understanding of software best practices, and design principles
- Pleasure to work wtih and bounce ideas off of
- Strong ability to identify fundamental business needs and access proper solutions

Vinh Trinh CTO / CoFounder at Big Huge Games

Kipp is one of those guys who is able to listen, distill the issue down to the essential parts and get things done quickly and efficiently.

Chris Mospaw Sr. Programmer and Team Lead

He has a great attention to detail and plans out his work well in advance before proceeding. Kipp was a pleasure to work with.

Robert F. Ludwick Manager, Software Engineering, Tools at Playtika Santa Monica

Kipp is among the very best senior developers with whom I've had the privilege of working. His pragmatic approach to development taught me a great deal about managing large projects and balancing business concerns with writing well-architected systems.

His top-notch education and commitment to continually learning new techniques made Kipp a fantastic mentor, and I often think back to lessons I learned in my time working with him to guide my professional development.

One of his biggest strengths, and the best lesson I learned from him, is his honesty in all things. Kipp taught me to never compromise my integrity - that being trusted by my colleagues at all times is the best way to ensure my success.

Any development team would be lucky to have a developer of Kipp's caliber. From architecture to practical and considered compromises to meet deadlines when necessary, Kipp has proven himself to be an outstanding developer and project lead.

Eric Blount CTO of ReviewPush